A popular kid cereal brand is under investigation by an Attorney General for deceiving American families by marketing sugar-laden, artificially colored cereals as “healthy” for children.
See the tweet below.
Popular brands like Trix and Lucky Charms contain petroleum-based dyes linked to serious health issues in children, yet the company promotes them as “good sources” of vitamins and minerals.
The investigation represents a growing pushback against corporate deception as conservatives fight to protect children from harmful food additives hidden behind colorful packaging and misleading health claims.
Texas Attorney General Ken Paxton’s office announced the probe as part of a broader effort to hold food manufacturers accountable for potentially misleading marketing practices.
The investigation specifically targets cereals marketed to children that contain artificial colorings derived from petroleum while being advertised as nutritious options for kids.
The Texas Attorney General emphasized that these artificial food dyes have been linked to numerous health problems in children, including hyperactivity disorders, endocrine dysfunction, autoimmune disease, cancer, and obesity.
Despite these known risks, General Mills continues to market these products as part of a balanced breakfast.
“I am proud to stand with the Trump Administration and Secretary Kennedy in taking on petroleum-based synthetic dyes and will always fight to protect the health of the American people,” Paxton said.
“That includes working tirelessly to ensure that food products are not illegally and deceptively marketed by corporations, which is why I have launched this investigation into General Mills,” he added.
Even more troubling is the company’s different approach in other countries.
General Mills sells dye-free versions of the same cereals in European markets where health standards are stricter, while continuing to use artificial colors in products sold to American children without warning labels.
Furthermore, the investigation aligns with efforts by Health and Human Services Secretary Robert F. Kennedy Jr., who has made food safety a priority under the Trump administration.
Kennedy’s department is working to phase out petroleum-based food dyes by the end of 2026, addressing long-standing concerns about these artificial additives that many patriotic Americans have raised for years.
Perhaps most revealing of the company’s true priorities is that General Mills briefly removed artificial dyes from six cereals in 2015, only to quietly reintroduce them two years later when they thought nobody was watching.
Paxton has issued a civil investigative demand to General Mills, requiring the company to produce documents related to its marketing practices.
The probe comes as part of a broader effort that also includes an investigation into Kellogg’s for similar potential violations of Texas consumer protection laws.
As of now, General Mills has not responded to requests for comment about the investigation.
This silence speaks volumes as conservatives across Texas and the nation rally behind efforts to protect children from corporate interests that place profit ahead of health.
The outcome of this investigation could signal a turning point in how food manufacturers are allowed to market their products to America’s families and children.
BREAKING: I'm taking action against General Mills as part of an investigation into the company for violations of Texas law.
Big food companies should be on high alert that they will be held accountable if they put toxic ingredients in our food and engage in false marketing. https://t.co/D0nZaam4IQ
— Attorney General Ken Paxton (@KenPaxtonTX) May 13, 2025
